Privacy Policy
Last Updated: [February 08, 2026]
Zacharko Orthopaedic Rehabilitation, LLC (“OPTC,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit osteopracticptc.com (the “Site”) and when you interact with us through the Site, our scheduling tools, online forms, and communications.
1) Scope
This Privacy Policy applies to information collected through the Site and related online interactions. It does not necessarily apply to information collected in the course of providing medical care in the clinic or through a separate patient portal/EMR, which may be governed by a HIPAA Notice of Privacy Practices (if applicable).
Important: The Site is not intended for emergency communications. If you believe you have a medical emergency, call 911 or go to the nearest emergency department.
2) Information We Collect
A. Information you provide to us
Depending on how you use the Site, you may provide:
· Contact information (e.g., name, email, phone number, address)
· Appointment and intake details you submit via forms or scheduling tools
· Payment information (e.g., card details) when purchasing services or products (typically processed by a third-party payment processor; we generally do not store full card numbers)
· Communications (messages, emails, texts, call recordings/transcripts if enabled, and customer support interactions)
· Marketing preferences (e.g., opt-ins/opt-outs)
B. Information collected automatically (usage and device data)
When you visit the Site, we (and our service providers) may automatically collect:
· IP address
· Device and browser information (e.g., device type, operating system, browser type)
· Log data (e.g., referring/exit pages, date/time stamps)
· Usage data (e.g., pages viewed, time on page, clicks, scrolling, navigation paths)
· Cookie/identifier data (e.g., cookie IDs, similar tracking technologies)
C. Sensitive information / health information
If you submit health-related information through the Site (e.g., symptoms, injury details, medical history), it may be considered sensitive. We recommend you avoid sending highly sensitive medical details through general web forms unless the form is explicitly intended for that purpose and secured for healthcare use.
3) How We Collect Information
We collect information through:
· Web forms you complete on the Site
· Scheduling/booking flows
· Purchases or payment pages
· Email/text/phone communications
· Cookies and analytics tools
4) How We Use Your Information
We may use information to:
· Provide, operate, and improve the Site and our services
· Respond to inquiries and provide customer support
· Schedule and manage appointments
· Process payments and deliver purchased services/products
· Send service-related notices (e.g., confirmations, reminders, operational updates)
· Send marketing communications if you opt in (and you can opt out anytime)
· Understand Site usage and performance (analytics, debugging, fraud prevention)
· Protect the security and integrity of the Site
· Comply with legal obligations and enforce our terms
5) How We Share Information
We may share information in the following circumstances:
A. Service providers and vendors
We use third parties to help operate the Site and our business. They may process information on our behalf, such as:
· Website hosting/CMS: [Squarespace]
· Payments: [Square / Square Payments]
· Scheduling: [Cal.com / Turnkey AI Practice Inc / Square Appointments ]
· Email/SMS/communications: [Postmark / Twilio /Turnkey AI Practice/Retell AI]
· Analytics: [Google Analytics / Metricool]
· AI chat/voice tools (if used): [Retell AI / TurnKey AI Practice INC]
These providers are permitted to use information only as needed to provide services to us.
B. Legal, compliance, and protection
We may disclose information if required to do so by law or if we believe disclosure is necessary to
· Comply with a legal obligation (e.g., subpoena, court order)
· Protect rights, safety, and security of OPTC, our users, or others
· Prevent fraud or security issues
C. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.
D. With your direction
We may share information when you instruct us to do so (e.g., requesting we coordinate with a third party you name).
6) Cookies, Analytics, and Tracking Technologies
A. Cookies
We use cookies and similar technologies to operate the Site and understand usage. You can control cookies through your browser settings. If you block cookies, some Site functionality may be affected.
B. Google Analytics (if enabled)
If we use Google Analytics, it uses cookies to help analyze how visitors use the Site. Google may process information (including IP address and usage data) to provide analytics reporting and services. You can learn more about Google’s practices and opt-out options through Google’s tools and settings.
7) Payments
Payments are typically processed by a third-party payment processor (e.g., Square). We do not store full payment card numbers in our systems. Your payment data is handled according to the processor’s privacy and security practices.
8) Scheduling and Communications
If you schedule with us or request contact, we may communicate with you via email, phone, or text for appointment coordination, service updates, and related matters.
If you opt into marketing messages, you can opt out at any time:
· Email: Use the “unsubscribe” link or contact us.
· SMS: Reply STOP (where applicable) or contact us.
Carrier message/data rates may apply.
9) AI Chat / AI Phone (if enabled)
If the Site offers an AI chat widget or AI phone agent, your interactions (including voice recordings and/or transcripts) may be processed to respond to your requests, improve performance, and maintain quality and security. Do not share information you do not want processed by these tools. If you prefer, contact us directly using the methods in Section 14.
10) Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no website or internet transmission is 100% secure, and we cannot guarantee absolute security.
11) Data Retention
We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., accounting, dispute resolution, compliance).
12) Your Choices and Rights
Depending on where you live, you may have rights to:
· Request access to personal information we hold about you
· Request correction of inaccurate information
· Request deletion of certain information
· Opt out of certain processing (where applicable)
· Opt out of marketing communications
To make a request, contact us using the information in Section 14. We may need to verify your identity before fulfilling certain requests.
“Do Not Sell” (general statement)
OPTC does not sell your personal information for money. If you are subject to specific state privacy laws, you may have additional rights; contact us to exercise them.
13) Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can address it.
14) Contact Us
For questions, requests, or concerns about this Privacy Policy or our privacy practices:
Zacharko Orthopaedic Rehabilitation, LLC
DBA: Osteopractic Physical Therapy of the Carolinas
Email: [drz@osteopracticptc.com]
Phone: [704.649.7287]
15) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes are effective when posted on the Site with an updated “Last Updated” date. Material changes may be highlighted on the Site.